How2Recycle

In June 2022, Nutrabolt further strengthened its commitment to environmental sustainability by partnering with How2Recycle®. The initiative aims to reduce customer confusion around recycling and empower consumer recycling rates through labeling that clearly conveys how best to recycle all C4, Cellucor, and XTEND packaging.

"Our customers care about what we’re doing for the environment, and Nutrabolt is proud to partner with How2Recycle® to continue our work to leave the planet better than we found it. It’s our responsibility to innovate, and align with organizations dedicated to empowering a responsible, thoughtful consumer,” says John Herman, Nutrabolt President of Sales and Marketing.

How2Recycle® and their standardized labeling system involves a coalition of forward-thinking brands who want their packaging to be recycled and set out to empower consumers through smart labeling. Together with How2Recycle®, Nutrabolt is working to increase the likelihood for customers to recycle all packaging within their product portfolio and contribute to an overall increase in the availability and quality of recycled material by adding the How2Recycle logo on packaging.

Nutrabolt’s partnership with How2Recycle® is one of many steps in the company’s environmental sustainability strategy and showcases its commitment to becoming an environmental leader in the active health and wellness space.

PLASTICBANK

We will be partnering with Plastic Bank, a social enterprise that helps the world work together to stop ocean plastic and alleviate poverty through ethical collection communities. Community members exchange plastic for life improving benefits, which helps them provide basic family necessities. The collected plastic is then processed for reintroduction into the global manufacturing supply chain.

With this new partnership we will prevent over 1,255 metric tonnes of plastic from entering the ocean; the equivalent of over 62 million plastic bottles! This ocean-bound plastic will be collected in targeted locations around the world with significant plastic waste, and will be processed into recycled plastic feedstock for new products and packaging.

The Result: We will remove the equivalent amount of plastic from the environment as we use in our packaging, and we will offset all plastic used since January 2021.