Choose appropriate standards to see Look of Success
Merchandising Standards
2024 National Standards
| Coolers | Cold Vault Shelves |
| | |
| | |
| |
2025 National Standards
| Brand Flow | Order of Entry |
2024 Big Geyser Standards
| Coolers |
2024 - VR08 Cooler
| VR 08 COOLER | C4 SKU |
| Top Shelf - Ultimate | 2 Facings – Ult Arctic Snow Cone, 2 Facings – Ult Fruit Punch, 2 Facings – Ult Orange Cream |
| Second Shelf - Ultimate | 2 Facings WWP Freedom Ice, 2 WWE Berry Powerbomb, 2 WWE Ruthless Raspberry |
| Third Shelf - Performance | 2 Frozen Bombsicle, 2 Straw Watermelon Ice, 2 Orange Slice |
| Fourth Shelf - Performance | 2 Cherry Popsicle, 2 Hawaiian Pineapple Popsicle, 2 Grape Popsicle |
| Fifth Shelf - Performance | 3 Facings - Straw Starburst & 3 Facings - Skittles |
| Sixth Shelf - Smart | 2 Facings – Straw Guava, 2 Facings – Peach Mango, 2 Facings – Cherry Berry Lime |
*Adjust space to sales by priority brand order if a SKU listed is not authorized
2024 - VR10 Cooler
| VR 10 COOLER | C4 SKU |
| Top Shelf | 2 Facings – Ult Arctic Snow Cone, 2 Facings – Ult Fruit Punch, 1 Facings – Ult Orange Cream, 1 WWP, 1 WWE BP, 1 WWE RR |
| Second Shelf | 2 Facings – Frozen Bombsicle. 2 Facings – Strawberry Watermelon Ice. 2 Facings – Orange Slice. 1 Facing – Midnight Cherry, 1 Facing – Arctic Snow Cone. |
| Third Shelf | 3 Facings – Cherry Popsicle. 3 Facings - Hawaiian Pineapple. 2 Facings – Grape. |
| Fourth Shelf | 2 Facings – Straw Guava, 2 Facings – Peach Mango, 2 Facings – Cherry Berry, 2 Facings – Trop Passionfruit. |
*Adjust space to sales by priority brand order if a SKU listed is not authorized
One Shelf Cold Vault
| 2024 Merchandising Standards – One Shelf Cold Vault LOS | |||||
Ultimate Energy | |||||
| #1 | #2 | #3 | #4 | ||
| Ultimate Arctic Snow Cone | Ultimate Fruit Punch | Ultimate Orange Cream | Ultimate WWP Freedom Ice | ||
Performance Energy (Yellow Can) | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Frozen Bombsicle | Orange Slice | Cherry Popsicle | Hawaiian Pineapple Popsicle | Starburst Strawberry | Skittles |
Smart Energy 12 oz. | |||||
| #1 | #2 | #3 | |||
| Strawberry Guava | Peach Mango | Cherry Berry Lime | |||
*Adjust space to sales by priority brand order if a SKU listed is not authorized
1.5 Shelf Cold Vault
| 2024 Merchandising Standards - 1.5 Shelf Cold Vault LOS | |||||
Ultimate Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Ultimate Arctic Snow Cone | Ultimate Fruit Punch | Ultimate Orange Cream | Ultimate WWP Freedom Ice | Ultimate WWE Berry Powerbomb | |
Performance Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Frozen Bombsicle | Strawberry Watermelon | Orange Slice | Cherry Popsicle | Hawaiian Pineapple Popsicle | Starburst Strawberry |
| #7 | |||||
| Skittles | |||||
Smart Energy | |||||
| #1 | #2 | #3 | |||
| Strawberry Guava | Peach Mango | Cherry Berry Lime | |||
*Adjust space to sales by priority brand order if a SKU listed is not authorized
Two Shelf Cold Vault
| Two Shelf Cold Vault LOS | |||||
Ultimate Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Ultimate Arctic Snow Cone | Ultimate Fruit Punch | Ultimate Orange Cream | Ultimate WWP Freedom Ice | Ultimate WWE Berry Powerbomb | Ultimate WWE Ruthless Raspberry |
Performance Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Frozen Bombsicle | Strawberry Watermelon | Orange Slice | Midnight Cherry | Arctic Snow Cone | Cherry Popsicle |
| #7 | #8 | #9 | #10 | ||
| Hawaiian Pineapple Popsicle | Grape Popsicle | Starburst Strawberry | Skittles |
|
|
Smart Energy | |||||
| #1 | #2 | #3 | #4 | ||
| Strawberry Guava | Peach Mango | Cherry Berry Lime | Tropical Passionfruit | ||
*Adjust space to sales by priority brand order if a SKU listed is not authorized
2.5 Shelf Cold Vault LOS
| 2.5 Shelf Cold Vault LOS | |||||
Ultimate Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Ultimate Arctic Snow Cone | Ultimate Arctic Snow Cone | Ultimate Fruit Punch | Ultimate Fruit Punch | Ultimate Orange Cream | Ultimate WWP Freedom Ice |
| #7 | #8 | ||||
| Ultimate WWE Berry Powerbomb | Ultimate WWE Ruthless Raspberry | ||||
Performance Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Frozen Bombsicle | Frozen Bombsicle | Strawberry Watermelon | Orange Slice | Midnight Cherry | Arctic Snow Cone |
| #7 | #8 | #9 | #10 | #11 | #12 |
| Starburst Strawberry | Starburst Strawberry | Skittles | Mango Foxtrot | Cherry Popsicle | Hawaiian Pineapple Popsicle |
| #13 | |||||
| Grape Popsicle | |||||
Smart Energy | |||||
| #1 | #2 | #3 | #4 | ||
| Strawberry Guava | Peach Mango | Cherry Berry Lime | Tropical Passionfruit | ||
*Adjust space to sales by priority brand order if a SKU listed is not authorized
3 Shelf Cold Vault LOS
| 3 Shelf Cold Vault LOS | |||||
Ultimate Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Ultimate Arctic Snow Cone | Ultimate Arctic Snow Cone | Ultimate Fruit Punch | Ultimate Fruit Punch | Ultimate Orange Cream | Ultimate Orange Cream |
| #7 | #8 | #9 | #10 | ||
| Ultimate WWP Freedom Ice | Ultimate WWE Berry Powerbomb | Ultimate WWE Berry Powerbomb | Ultimate WWE Ruthless Raspberry | ||
Performance Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Frozen Bombsicle | Frozen Bombsicle | Strawberry Watermelon | Orange Slice | Orange Slice | Midnight Cherry |
| #7 | #8 | #9 | #10 | #11 | #12 |
| Arctic Snow Cone | Starburst Strawberry | Starburst Strawberry | Skittles | Cherry Popsicle | Cherry Popsicle |
| #13 | #14 | #15 | #16 | ||
| Hawaiian Pineapple Popsicle | Hawaiian Pineapple Popsicle | Grape Popsicle | Grape Popsicle | ||
Smart Energy | |||||
| #1 | #2 | #3 | #4 | ||
| Strawberry Guava | Peach Mango | Cherry Berry Lime | Tropical Passionfruit | ||
*Adjust space to sales by priority brand order if a SKU listed is not authorized
2025 C4 Energy Brand Flow
Direction for order of placement on shelf
PERFORMANCE ENERGY
| 1. Frozen Bombsicle |
| 2. Orange Slice |
| 3. Strawberry Watermelon Ice |
| 4. Strawberry Blast |
| 5. Cosmic Rainbow |
| 6. Sour Gummy Splash |
| 7. Grape Popsicle |
| 8. Orange Popsicle |
| 9. Cherry Popsicle |
| 10. Hawaiian Pineapple Popsicle |
| 11. JR Green Apple |
| 12. JR Watermelon |
| 13. JR Blue Raspberry |
| 14. Hawaiian Punch |
ULTIMATE ENERGY
| 1. Arctic Snow Cone |
| 2. Fruit Punch |
| 3. Electric Sour Apple |
| 4. Atomic Grape |
| 5. Frost Bitten Citrus |
| 6. Tropical Tundra Frost |
| 7. Cherry Bomb Frost |
| 8. Berry Powerbomb |
| 9. Ruthless Raspberry |
| 10. Nectarine Guava Knockout |
3 - Smart Energy
| 1. Cherry Berry Lime |
| 2. Strawberry Guava |
| 3. Peach Mango |
| 4. Watermelon Burst |
| 5. Tropical Passionfruit |
2025 C4 Energy Order of Entry – Convenience
Recommendation on order of selling-in items into customers
Performance Energy
| 1. Frozen Bombsicle |
| 2. Strawberry Blast |
| 3. Cosmic Rainbow |
| 4. Grape Popsicle |
| 5. Cherry Popsicle |
| 6. Orange Popsicle |
| 7. JR Green Apple |
| 8. JR Watermelon |
| 9. Hawaiian Punch |
| 10. JR Blue Raspberry |
| 11. Sour Gummy Splash |
| 12. Orange Slice |
| 13. Hawaiian Pineapple Popsicle |
| 14. Strawberry Watermelon Ice |
Ultimate Energy
| 1. Arctic Snow Cone |
| 2. Fruit Punch |
| 3. Berry Powerbomb |
| 4. Ruthless Raspberry |
| 5. Frost Bitten Citrus |
| 6. Tropical Tundra Frost |
| 7. Nectarine Guava Knockout |
| 8. Cherry Bomb Frost |
| 9. Electric Sour Apple |
| 10. Atomic Grape |
Smart Energy
| 1. Cherry Berry Lime |
| 2. Strawberry Guava |
| 3. Peach Mango |
| 4. Watermelon Burst |
| 5. Tropical Passionfruit |
2025 C4 Energy Order of Entry – Large Format
Performance Energy
| 1. Frozen Bombsicle |
| 2. Strawberry Blast |
| 3. Cosmic Rainbow |
| 4. Grape Popsicle |
| 5. Cherry Popsicle |
| 6. Orange Popsicle |
| 7. JR Green Apple |
| 8. JR Watermelon |
| 9. Hawaiian Punch |
| 10. JR Blue Raspberry |
| 11. Sour Gummy Splash |
| 12. Orange Slice |
| 13. Hawaiian Pineapple Popsicle |
| 14. Strawberry Watermelon Ice |
Ultimate Energy
| 1. Arctic Snow Cone |
| 2. Fruit Punch |
| 3. Berry Powerbomb |
| 4. Ruthless Raspberry |
| 5. Frost Bitten Citrus |
| 6. Tropical Tundra Frost |
| 7. Nectarine Guava Knockout |
| 8. Cherry Bomb Frost |
| 9. Electric Sour Apple |
| 10. Atomic Grape |
Smart Energy
| 1. Cherry Berry Lime |
| 2. Strawberry Guava |
| 3. Peach Mango |
| 4. Watermelon Burst |
| 5. Tropical Passionfruit |
BIG GEYSER 2024 VR08 Coolers
| VR 08 COOLER | C4 SKU |
| Top Shelf - Ultimate Core | 2 Facings - Ult Arctic Snow Cone, 2 Facings - Ult Fruit Punch, 2 Facings - Ult Orange Cream |
| Second Shelf - Ultimate Licensing | 2 WWE Berry Powerbomb, 2 WWE Ruthless Raspberry, 2 WWP Freedom Ice |
| Third Shelf - Performance Core + HP | 2 Facing Frozen Bombsicle, 2 Orange Slice, 2 Hawaiian Punch |
| Fourth Shelf - Performance Jolly | 2 Green Apple Jolly, 2 Watermelon Jolly, 2 Blue Raspberry Jolly |
| Fifth Shelf - Performance Popsicle | 2 Grape Popsicle, 2 Cherry Pop, 2 Hawaiian Pineapple Pop. |
| Sixth Shelf - Performance Licensing All Other | 2 Creamsicle, 2 Starburst, 2 Skittles |
BIG GEYSER 2024 VR10 Coolers
| VR 10 COOLER | C4 SKU |
| Top Shelf - Ultimate | 1 Facing - Arctic Snow Cone, 1 - Fruit Punch, 1 - WWE Berry Powerbomb, 1 - WWE Ruthless Rasp., 1 - WWP, 1 - Orange Cream |
| Second Shelf - Performance Core | 2 Facings - Frozen Bomb, 2 - Orange Slice, 1 - Starburst, 1 - Skittles |
| Third Shelf - Performance Jolly | 2 Green Apple Jolly, 2 Watermelon Jolly, 2 Blue Raspberry Jolly |
| Fourth Shelf - Performance Popsicle | 2 - Creamsicle, 2 - Grape Popsicle, 1 Cherry Pop, 1 Hawaiian Pineapple Pop. |
BIG GEYSER 2024 G9 Coolers
| G9 COOLER | C4 SKU |
| Top Shelf - Ultimate Core + Licensing | 1 Facing - Ult Arctic Snow Cone, 1 Facing - Ult Fruit Punch, 1 Facing - WWE Berry Powerbomb, 1 Facing - WWE Ruthless Raspberry, 1 WWP Freedom Ice, 1 Facings - Ult Orange Cream |
| Second Shelf - Performance Core + Licensing | 2 Facing Frozen Bombsicle, 2 Orange Slice, 1 Starburst, 1 Skittles |
| Third Shelf - Performance Jolly | 2 Green Apple Jolly, 2 Watermelon Jolly, 2 Blue Raspberry Jolly |
| Fourth Shelf - Performance Jolly | 2 Creamsicle, 2 Grape Popsicle, 1 Cherry Pop, 1 Hawaiian Pineapple Pop. |
| Fifth Shelf - Performance Core | 2 Midnight Cherry, 2 Arctic Snowcones, 2 Strawberry Watermelon |