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Merchandising Standards
2024 National Standards
| Coolers | Cold Vault Shelves |
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2025 National Standards
| Brand Flow | Order of Entry |
2024 Big Geyser Standards
| Coolers |
2024 - VR08 Cooler
| VR 08 COOLER | C4 SKU |
| Top Shelf - Ultimate | 2 Facings – Ult Arctic Snow Cone, 2 Facings – Ult Fruit Punch, 2 Facings – Ult Orange Cream |
| Second Shelf - Ultimate | 2 Facings WWP Freedom Ice, 2 WWE Berry Powerbomb, 2 WWE Ruthless Raspberry |
| Third Shelf - Performance | 2 Frozen Bombsicle, 2 Straw Watermelon Ice, 2 Orange Slice |
| Fourth Shelf - Performance | 2 Cherry Popsicle, 2 Hawaiian Pineapple Popsicle, 2 Grape Popsicle |
| Fifth Shelf - Performance | 3 Facings - Straw Starburst & 3 Facings - Skittles |
| Sixth Shelf - Smart | 2 Facings – Straw Guava, 2 Facings – Peach Mango, 2 Facings – Cherry Berry Lime |
*Adjust space to sales by priority brand order if a SKU listed is not authorized
2024 - VR10 Cooler
| VR 10 COOLER | C4 SKU |
| Top Shelf | 2 Facings – Ult Arctic Snow Cone, 2 Facings – Ult Fruit Punch, 1 Facings – Ult Orange Cream, 1 WWP, 1 WWE BP, 1 WWE RR |
| Second Shelf | 2 Facings – Frozen Bombsicle. 2 Facings – Strawberry Watermelon Ice. 2 Facings – Orange Slice. 1 Facing – Midnight Cherry, 1 Facing – Arctic Snow Cone. |
| Third Shelf | 3 Facings – Cherry Popsicle. 3 Facings - Hawaiian Pineapple. 2 Facings – Grape. |
| Fourth Shelf | 2 Facings – Straw Guava, 2 Facings – Peach Mango, 2 Facings – Cherry Berry, 2 Facings – Trop Passionfruit. |
*Adjust space to sales by priority brand order if a SKU listed is not authorized
One Shelf Cold Vault
| 2024 Merchandising Standards – One Shelf Cold Vault LOS | |||||
Ultimate Energy | |||||
| #1 | #2 | #3 | #4 | ||
| Ultimate Arctic Snow Cone | Ultimate Fruit Punch | Ultimate Orange Cream | Ultimate WWP Freedom Ice | ||
Performance Energy (Yellow Can) | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Frozen Bombsicle | Orange Slice | Cherry Popsicle | Hawaiian Pineapple Popsicle | Starburst Strawberry | Skittles |
Smart Energy 12 oz. | |||||
| #1 | #2 | #3 | |||
| Strawberry Guava | Peach Mango | Cherry Berry Lime | |||
*Adjust space to sales by priority brand order if a SKU listed is not authorized
1.5 Shelf Cold Vault
| 2024 Merchandising Standards - 1.5 Shelf Cold Vault LOS | |||||
Ultimate Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Ultimate Arctic Snow Cone | Ultimate Fruit Punch | Ultimate Orange Cream | Ultimate WWP Freedom Ice | Ultimate WWE Berry Powerbomb | |
Performance Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Frozen Bombsicle | Strawberry Watermelon | Orange Slice | Cherry Popsicle | Hawaiian Pineapple Popsicle | Starburst Strawberry |
| #7 | |||||
| Skittles | |||||
Smart Energy | |||||
| #1 | #2 | #3 | |||
| Strawberry Guava | Peach Mango | Cherry Berry Lime | |||
*Adjust space to sales by priority brand order if a SKU listed is not authorized
Two Shelf Cold Vault
| Two Shelf Cold Vault LOS | |||||
Ultimate Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Ultimate Arctic Snow Cone | Ultimate Fruit Punch | Ultimate Orange Cream | Ultimate WWP Freedom Ice | Ultimate WWE Berry Powerbomb | Ultimate WWE Ruthless Raspberry |
Performance Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Frozen Bombsicle | Strawberry Watermelon | Orange Slice | Midnight Cherry | Arctic Snow Cone | Cherry Popsicle |
| #7 | #8 | #9 | #10 | ||
| Hawaiian Pineapple Popsicle | Grape Popsicle | Starburst Strawberry | Skittles |
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Smart Energy | |||||
| #1 | #2 | #3 | #4 | ||
| Strawberry Guava | Peach Mango | Cherry Berry Lime | Tropical Passionfruit | ||
*Adjust space to sales by priority brand order if a SKU listed is not authorized
2.5 Shelf Cold Vault LOS
| 2.5 Shelf Cold Vault LOS | |||||
Ultimate Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Ultimate Arctic Snow Cone | Ultimate Arctic Snow Cone | Ultimate Fruit Punch | Ultimate Fruit Punch | Ultimate Orange Cream | Ultimate WWP Freedom Ice |
| #7 | #8 | ||||
| Ultimate WWE Berry Powerbomb | Ultimate WWE Ruthless Raspberry | ||||
Performance Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Frozen Bombsicle | Frozen Bombsicle | Strawberry Watermelon | Orange Slice | Midnight Cherry | Arctic Snow Cone |
| #7 | #8 | #9 | #10 | #11 | #12 |
| Starburst Strawberry | Starburst Strawberry | Skittles | Mango Foxtrot | Cherry Popsicle | Hawaiian Pineapple Popsicle |
| #13 | |||||
| Grape Popsicle | |||||
Smart Energy | |||||
| #1 | #2 | #3 | #4 | ||
| Strawberry Guava | Peach Mango | Cherry Berry Lime | Tropical Passionfruit | ||
*Adjust space to sales by priority brand order if a SKU listed is not authorized
3 Shelf Cold Vault LOS
| 3 Shelf Cold Vault LOS | |||||
Ultimate Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Ultimate Arctic Snow Cone | Ultimate Arctic Snow Cone | Ultimate Fruit Punch | Ultimate Fruit Punch | Ultimate Orange Cream | Ultimate Orange Cream |
| #7 | #8 | #9 | #10 | ||
| Ultimate WWP Freedom Ice | Ultimate WWE Berry Powerbomb | Ultimate WWE Berry Powerbomb | Ultimate WWE Ruthless Raspberry | ||
Performance Energy | |||||
| #1 | #2 | #3 | #4 | #5 | #6 |
| Frozen Bombsicle | Frozen Bombsicle | Strawberry Watermelon | Orange Slice | Orange Slice | Midnight Cherry |
| #7 | #8 | #9 | #10 | #11 | #12 |
| Arctic Snow Cone | Starburst Strawberry | Starburst Strawberry | Skittles | Cherry Popsicle | Cherry Popsicle |
| #13 | #14 | #15 | #16 | ||
| Hawaiian Pineapple Popsicle | Hawaiian Pineapple Popsicle | Grape Popsicle | Grape Popsicle | ||
Smart Energy | |||||
| #1 | #2 | #3 | #4 | ||
| Strawberry Guava | Peach Mango | Cherry Berry Lime | Tropical Passionfruit | ||
*Adjust space to sales by priority brand order if a SKU listed is not authorized
2025 C4 Energy Brand Flow
Direction for order of placement on shelf
PERFORMANCE ENERGY
1. Frozen Bombsicle
2. Orange Slice
3. Strawberry Watermelon Ice
4. Strawberry Blast
5. Cosmic Rainbow
6. Sour Gummy Splash
7. Grape Popsicle
8. Orange Popsicle
9. Cherry Popsicle
10. Hawaiian Pineapple Popsicle
11. JR Green Apple
12. JR Watermelon
13. JR Blue Raspberry
14. Hawaiian Punch
ULTIMATE ENERGY
1. Arctic Snow Cone
2. Fruit Punch
3. Electric Sour Apple
4. Atomic Grape
5. Frost Bitten Citrus
6. Tropical Tundra Frost
7. Cherry Bomb Frost
8. Berry Powerbomb
9. Ruthless Raspberry
10. Nectarine Guava Knockout
3 - Smart Energy
1. Cherry Berry Lime
2. Strawberry Guava
3. Peach Mango
4. Watermelon Burst
5. Tropical Passionfruit
2025 C4 Energy Order of Entry – Convenience
Recommendation on order of selling-in items into customers
1 - Performance Energy
1. Frozen Bombsicle
2. Strawberry Blast
3. Cosmic Rainbow
4. Grape Popsicle
5. Cherry Popsicle
6. Orange Popsicle
7. JR Green Apple
8. JR Watermelon
9. JR Blue Raspberry
10. Sour Gummy Splash
11. Hawaiian Punch
12. Orange Slice
13. Hawaiian Pineapple Popsicle
14. Strawberry Watermelon Ice
2 - Ultimate Energy
1. Arctic Snow Cone
2. Fruit Punch
3. Berry Powerbomb
4. Ruthless Raspberry
5. Frost Bitten Citrus
6. Tropical Tundra Frost
7. Cherry Bomb Frost
8. Nectarine Guava Knockout
9. Electric Sour Apple
10. Atomic Grape
3 - Smart Energy
1. Cherry Berry Lime
2. Strawberry Guava
3. Peach Mango
4. Watermelon Burst
5. Tropical Passionfruit
2025 C4 Energy Order of Entry – Large Format
1 - Performance Energy
1. Frozen Bombsicle
2. Strawberry Blast
3. Cosmic Rainbow
4. Grape Popsicle
5. Cherry Popsicle
6. Orange Popsicle
7. JR Green Apple
8. JR Watermelon
9. JR Blue Raspberry
10. Sour Gummy Splash
11. Hawaiian Punch
12. Orange Slice
13. Hawaiian Pineapple Popsicle
14. Strawberry Watermelon Ice
2 - Ultimate Energy
1. Arctic Snow Cone
2. Fruit Punch
3. Berry Powerbomb
4. Ruthless Raspberry
5. Frost Bitten Citrus
6. Tropical Tundra Frost
7. Cherry Bomb Frost
8. Nectarine Guava Knockout
9. Electric Sour Apple
10. Atomic Grape
3 - Smart Energy
1. Cherry Berry Lime
2. Strawberry Guava
3. Peach Mango
4. Watermelon Burst
5. Tropical Passionfruit
BIG GEYSER 2024 VR08 Coolers
| VR 08 COOLER | C4 SKU |
| Top Shelf - Ultimate Core | 2 Facings - Ult Arctic Snow Cone, 2 Facings - Ult Fruit Punch, 2 Facings - Ult Orange Cream |
| Second Shelf - Ultimate Licensing | 2 WWE Berry Powerbomb, 2 WWE Ruthless Raspberry, 2 WWP Freedom Ice |
| Third Shelf - Performance Core + HP | 2 Facing Frozen Bombsicle, 2 Orange Slice, 2 Hawaiian Punch |
| Fourth Shelf - Performance Jolly | 2 Green Apple Jolly, 2 Watermelon Jolly, 2 Blue Raspberry Jolly |
| Fifth Shelf - Performance Popsicle | 2 Grape Popsicle, 2 Cherry Pop, 2 Hawaiian Pineapple Pop. |
| Sixth Shelf - Performance Licensing All Other | 2 Creamsicle, 2 Starburst, 2 Skittles |
BIG GEYSER 2024 VR10 Coolers
| VR 10 COOLER | C4 SKU |
| Top Shelf - Ultimate | 1 Facing - Arctic Snow Cone, 1 - Fruit Punch, 1 - WWE Berry Powerbomb, 1 - WWE Ruthless Rasp., 1 - WWP, 1 - Orange Cream |
| Second Shelf - Performance Core | 2 Facings - Frozen Bomb, 2 - Orange Slice, 1 - Starburst, 1 - Skittles |
| Third Shelf - Performance Jolly | 2 Green Apple Jolly, 2 Watermelon Jolly, 2 Blue Raspberry Jolly |
| Fourth Shelf - Performance Popsicle | 2 - Creamsicle, 2 - Grape Popsicle, 1 Cherry Pop, 1 Hawaiian Pineapple Pop. |
BIG GEYSER 2024 G9 Coolers
| G9 COOLER | C4 SKU |
| Top Shelf - Ultimate Core + Licensing | 1 Facing - Ult Arctic Snow Cone, 1 Facing - Ult Fruit Punch, 1 Facing - WWE Berry Powerbomb, 1 Facing - WWE Ruthless Raspberry, 1 WWP Freedom Ice, 1 Facings - Ult Orange Cream |
| Second Shelf - Performance Core + Licensing | 2 Facing Frozen Bombsicle, 2 Orange Slice, 1 Starburst, 1 Skittles |
| Third Shelf - Performance Jolly | 2 Green Apple Jolly, 2 Watermelon Jolly, 2 Blue Raspberry Jolly |
| Fourth Shelf - Performance Jolly | 2 Creamsicle, 2 Grape Popsicle, 1 Cherry Pop, 1 Hawaiian Pineapple Pop. |
| Fifth Shelf - Performance Core | 2 Midnight Cherry, 2 Arctic Snowcones, 2 Strawberry Watermelon |